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TEXT I

Beware the power of the blog

Companies may not like blogs, but if they ignore them
they may be inviting some PR disasters



The number of blogs on the internet is doubling every five
months, according to blog-tracking site Technorati. The total is
now around 20 million, with around 1.3 million posts made each
day. Most are no more interesting than overhearing another
person's telephone call, but there are exceptions that can have a
remarkable impact.



(from http://www.computing.co.uk/itw... 2145491/beware-power-blog, retrieved on September 24th, 2008)

The opposite of the underlined word in “more interesting than” is