Questões de Concursos | OAB | Enem | Vestibular

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Analise as afirmativas a seguir relativas às boas práticas do mercado digital.
I. A verba de comunicação deve contemplar todas as ações, como custos associados à produção de um site, manutenções mensais, presença em redes sociais, produções de peças de mídia e vídeos, por exemplo. II. É importante ter claramente qual é o objetivo do negócio e da estratégia de comunicação da empresa. É necessária a mudança na cultura interna das empresas que atrelam seus investimentos (no âmbito digital) somente em campanhas de produtos / serviços ou lançamentos. III. É importante entender em detalhes qual é o público-alvo da marca, com as tradicionais informações (idade, sexo, classe social / econômica) e outras comportamentais. É valido também ter acesso a pesquisas que podem ajudar nesse entendimento.
Estão corretas as afirmativas:

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Com relação à assessoria de imprensa no Brasil e às ideias de Jorge Duarte (2003), assinale a alternativa INCORRETA.

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No livro Ética, jornalismo e nova mídia, o autor, Caio Tulio Costa, faz referência ao pensador belga Luc de Brabandere elencando as diferenças entre ética e moral.
A esse respeito, relacione a COLUNA II de acordo com a COLUNA I, associando os elementos ética e moral a suas respectivas características.
COLUNA I
1. Ética 2. Moral
COLUNA II
( ) Supõe julgamento, valor. É individual e tem abordagem sistêmica. ( ) O espaço será todo lugar e tempo sempre. Persegue a justiça. ( ) É precedida pelo ensaio e pelo erro. Distingue o bom e o mau. ( ) Vem do eu, do interior de cada um. Logicamente se encontra contradição.
Assinale a sequência CORRETA.

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Segundo Jenkins (2014, p. 26-27): “A ‘propagabilidade’ se refere aos recursos técnicos que tornam mais fácil a circulação de algum tipo de conteúdo em comparação com outros, às estruturas econômicas que sustentam ou restringem a circulação, aos atributos de um texto de mídia que podem despertar a motivação de uma comunidade para compartilhar material e às redes sociais que ligam as pessoas por meio da troca de bytes significativos.”.
Analise as seguintes afirmativas sobre as práticas de propagação e assinale com V as verdadeiras e com F as falsas.
( ) Aderência refere-se à necessidade de criar um conteúdo que atraia a atenção da audiência e que a envolva. ( ) O conteúdo que gruda, que tem aderência, é o material que as pessoas querem propagar. ( ) Aderência refere-se aos mecanismos que motivam as pessoas a buscar um site em particular e a permanecer navegando nele. ( ) Aderência privilegia a colocação de conteúdo em um grande número de lugares. Desse modo, não se pode computar a audiência.
Assinale a sequência CORRETA.

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Com relação à notícia e à reportagem, assinale a alternativa INCORRETA.

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Leia o trecho do livro A cultura da convergência, de Jenkins (2008, p. 41), a seguir.
“A convergência das mídias é mais do que apenas uma mudança tecnológica. A convergência altera a relação entre tecnologias existentes, indústrias, mercados, gêneros e públicos.”
Segundo o autor, assinale a alternativa que não apresenta aspectos que se referem à convergência.

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Analise as seguintes afirmativas sobre o jornalismo empresarial e assinale com V as verdadeiras e com F as falsas.
( ) O Brasil somente se familiarizou com o jornalismo empresarial 100 anos depois de seu início nos Estados Unidos. ( ) O crescimento do jornalismo empresarial no Brasil não tem relação com o crescimento das Relações Públicas. ( ) O atraso no surgimento de jornais de empresa no Brasil se deve em parte à lentidão com que avanços tecnológicos nas artes gráficas e editoriais chegaram ao país. ( ) Na época da criação do jornalismo empresarial, eram os próprios funcionários de escalões inferiores responsáveis por escrever, diagramar e até imprimir as publicações em mimeógrafos.
Assinale a sequência CORRETA.

1. Texto da questão (clique para ver)

   Simulado INB | Analista de Comunicação 4

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   INSTRUCTION: Read the abstract and answer to the question.

   Abstract

   Scientists know greenhouse gas emissions cause climate change, but what causes greenhouse gas emissions in the first place? We assessed how many greenhouse gases are released to support the lifestyles of people living in different parts of Europe – in other words, we figured out people’s carbon footprint. We found that different lifestyle choices resulted in very different carbon footprints. In general, people with higher incomes (_____ bought more things and traveled more) had much higher carbon footprints than people ______ lived more modestly.

   Understanding how our purchases affect greenhouse gas emissions is an important step to designing policies and guidelines for cutting emissions and addressing climate change.

   Available at: <http://www.sciencejournalforki... uploads/5/4/2/8/54289603/footprint_article.pdf>.

   Accessed on: Dec 7th, 2017.

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The correct relative pronoun to complete the blanks in the sentence: people with higher incomes (_____ bought more things and traveled more) had much higher carbon footprints than people ______ lived more modestly is:

1. Texto da questão (clique para ver)

   Simulado INB | Analista de Comunicação 4

   ×

   INSTRUCTION: Read the abstract and answer to the question.

   Abstract

   Scientists know greenhouse gas emissions cause climate change, but what causes greenhouse gas emissions in the first place? We assessed how many greenhouse gases are released to support the lifestyles of people living in different parts of Europe – in other words, we figured out people’s carbon footprint. We found that different lifestyle choices resulted in very different carbon footprints. In general, people with higher incomes (_____ bought more things and traveled more) had much higher carbon footprints than people ______ lived more modestly.

   Understanding how our purchases affect greenhouse gas emissions is an important step to designing policies and guidelines for cutting emissions and addressing climate change.

   Available at: <http://www.sciencejournalforki... uploads/5/4/2/8/54289603/footprint_article.pdf>.

   Accessed on: Dec 7th, 2017.

   Fechar

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This abstract describes a study that investigated:

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Read the sentence from the text: she made numerous scientific discoveries including showing that radiation did indeed come from the atom itself rather than an interaction between molecules.
The expression rather than means:

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   Simulado INB | Analista de Comunicação 3

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   INSTRUCTION: Read the text and answer to the question.

   Marie & Pierre Curie

   Pierre & Marie Curie were both extraordinary scientists. They married in 1895 and were awarded the Nobel Prize in Physics in 1903 for their joint research on radiation. Read on for interesting facts, quotes and information about Marie & Pierre Curie.
   
   Pierre Curie

   
   • Pierre Curie was a French physicist who made many breakthrough discoveries in radioactivity, crystallography and magnetism.   • Some of his contributions to science include: The Curie Point – a temperature level where ferromagnetic substances lost their ferromagnetic behavior, Curie’s Law – the effect of temperature on paramagnetism, demonstrating the electric potential of crystals when compressed, designing an extremely accurate torsion balance for measuring magnetic coefficients and his combined work on radiation, isolating polonium and radium with his wife Marie Curie.

   Marie Curie

   
   • Marie Curie was a chemist and physicist famous for becoming the first person to be awarded two Nobel Prizes. She was brought up in Poland before eventually moving to France and obtaining French citizenship.                                                                       • After French physicist Henri Becquerel first discovered a strange source of energy coming from uranium (radioactivity), Marie Curie decided that this would make a good field for research. With the help of her husband and his vital electrometer, she made numerous scientific discoveries including showing that radiation did indeed come from the atom itself rather than an interaction between molecules.                                                                                                                                                                    • In 1911 Marie Curie was awarded another Nobel Prize, this time in Chemistry, for her discovery of radium and polonium and subsequent research.                                                                                                                                                                  • In 1932 Marie Curie founded the ‘Radium Institute’ in Warsaw, Poland. The name was changed after World War II to the ‘Maria Skłodowska-Curie Institute of Oncology’. The institute carries out specialized cancer research and treatment.                                • Famous Marie Curie quotes include: “We must not forget that when radium was discovered no one knew that it would prove useful in hospitals. The work was one of pure science. And this is a proof that scientific work must not be considered from the point of view of the direct usefulness of it. It must be done for itself, for the beauty of science, and then there is always the chance that a scientific discovery may become, like the radium, a benefit for humanity.                                                                                                                                     Available at: <http://www.sciencekids.co.nz/s... scientists/mariepierrecurie.html>.

                                                                                                                                                           Accessed on: Dec 7th, 2017.

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Write true (T) or false (F), according to the text.

( ) Marie Curie claimed that people should do research that is useful for humankind.

( ) Marie and Pierre Curie were both originally French.

( ) The institution founded by Marie Curie develops cancer research.

( ) Pierre Curie achievements include The Curie Point and Curie’s Law.

The correct sequence is:

1. Texto da questão (clique para ver)

   Simulado INB | Analista de Comunicação 3

   ×

   INSTRUCTION: Read the text and answer to the question.

   Marie & Pierre Curie

   Pierre & Marie Curie were both extraordinary scientists. They married in 1895 and were awarded the Nobel Prize in Physics in 1903 for their joint research on radiation. Read on for interesting facts, quotes and information about Marie & Pierre Curie.
   
   Pierre Curie

   
   • Pierre Curie was a French physicist who made many breakthrough discoveries in radioactivity, crystallography and magnetism.   • Some of his contributions to science include: The Curie Point – a temperature level where ferromagnetic substances lost their ferromagnetic behavior, Curie’s Law – the effect of temperature on paramagnetism, demonstrating the electric potential of crystals when compressed, designing an extremely accurate torsion balance for measuring magnetic coefficients and his combined work on radiation, isolating polonium and radium with his wife Marie Curie.

   Marie Curie

   
   • Marie Curie was a chemist and physicist famous for becoming the first person to be awarded two Nobel Prizes. She was brought up in Poland before eventually moving to France and obtaining French citizenship.                                                                       • After French physicist Henri Becquerel first discovered a strange source of energy coming from uranium (radioactivity), Marie Curie decided that this would make a good field for research. With the help of her husband and his vital electrometer, she made numerous scientific discoveries including showing that radiation did indeed come from the atom itself rather than an interaction between molecules.                                                                                                                                                                    • In 1911 Marie Curie was awarded another Nobel Prize, this time in Chemistry, for her discovery of radium and polonium and subsequent research.                                                                                                                                                                  • In 1932 Marie Curie founded the ‘Radium Institute’ in Warsaw, Poland. The name was changed after World War II to the ‘Maria Skłodowska-Curie Institute of Oncology’. The institute carries out specialized cancer research and treatment.                                • Famous Marie Curie quotes include: “We must not forget that when radium was discovered no one knew that it would prove useful in hospitals. The work was one of pure science. And this is a proof that scientific work must not be considered from the point of view of the direct usefulness of it. It must be done for itself, for the beauty of science, and then there is always the chance that a scientific discovery may become, like the radium, a benefit for humanity.                                                                                                                                     Available at: <http://www.sciencekids.co.nz/s... scientists/mariepierrecurie.html>.

                                                                                                                                                           Accessed on: Dec 7th, 2017.

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Which investigation did Marie and Pierre Curie develop together?

1. Texto da questão (clique para ver)

   Simulado INB | Analista de Comunicação 2

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   INSTRUCTION: Read the cartoon and answer to the question.

   

   
   
   Available at: <http://www.glasbergen.com/wp-c... cartoons-about-reading/toon-3448.gif>. Accessed on: Dec 7th, 2017.
   

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The correct pronoun to complete the sentence: This time _________ relationship comes to a tragic end is:

1. Texto da questão (clique para ver)

   Simulado INB | Analista de Comunicação 1

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   INSTRUCTION: Read the comic strip and answer to the question.

   

   
   
   Available at: <http://web.gocomics.com/comics/collections/1626789/calvin-and-%20hobbes-%20scientific-theory?page=12>. Accessed on: Dec 7th, 2017.
   

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Calvin says to his mom: I’ve ________ trapped on the ceiling.
The correct verb form to complete the sentence is:

1. Texto da questão (clique para ver)

   Simulado INB | Analista de Comunicação 1

   ×

   INSTRUCTION: Read the comic strip and answer to the question.

   

   
   
   Available at: <http://web.gocomics.com/comics/collections/1626789/calvin-and-%20hobbes-%20scientific-theory?page=12>. Accessed on: Dec 7th, 2017.
   

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Calvin is actually: