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Beware the power of the blog
Companies may not like blogs, but if they ignore them they may be inviting some PR disasters. The number of blogs on the internet is doubling every five months, according to blog-tracking site Technorati. The total is now around 20 million, with around 1.3 million posts made each day. Most are no more interesting than overhearing another person's telephone call, but there are exceptions that can have a remarkable impact.
(From http://www.computing.co.uk/itweek/comment/)
According to the text, blogs are
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